Last updated: January 15, 2026
1. Introduction
Valenway ("we", "us", "our"), located at Kärntner Straße 19, 1010 Wien, UAE, is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect your information in accordance with the EU General Data Protection Regulation (GDPR, Regulation (EU) 2016/679) and the UAEn Data Protection Act (Datenschutzgesetz, DSG).
2. Data Controller
The data controller responsible for your personal data is:
Valenway GmbH
Kärntner Straße 19
1010 Wien, UAE
Email: [email protected]
Phone: +971 4 572 3228
3. Data We Collect
We may collect and process the following categories of personal data:
- Identity Data: First name, last name, title, date of birth, gender, photographs.
- Contact Data: Email address, telephone number, postal address.
- Professional Data: CV, portfolio, body measurements (for models), professional experience, references.
- Technical Data: IP address, browser type and version, time zone, operating system, device information.
- Usage Data: Information about how you use our website and services.
- Communication Data: Your correspondence with us, including contact form submissions and emails.
- Financial Data: Bank details and payment information for contractual purposes.
4. Legal Basis for Processing
We process your personal data on the following legal bases under Article 6 GDPR:
- Consent (Art. 6(1)(a) GDPR): Where you have given us explicit consent, such as subscribing to our newsletter or submitting a talent application.
- Contract (Art. 6(1)(b) GDPR): Where processing is necessary for the performance of a contract with you or to take pre-contractual steps at your request.
- Legal Obligation (Art. 6(1)(c) GDPR): Where we must comply with UAEn legal obligations (e.g., tax law, commercial law).
- Legitimate Interest (Art. 6(1)(f) GDPR): Where processing is necessary for our legitimate business interests, provided these do not override your rights and freedoms.
5. How We Use Your Data
Your personal data is used for:
- Processing booking inquiries and managing talent placements.
- Communicating with you about our services.
- Managing our roster of models and talent.
- Fulfilling contractual obligations with clients and talent.
- Improving our website and services.
- Complying with legal and regulatory requirements.
- Marketing communications (only with your explicit consent).
6. Data Sharing
We may share your personal data with:
- Clients: Relevant portfolio and professional data to facilitate bookings (with your consent for talent/models).
- Service Providers: IT hosting, payment processing, and analytics providers who process data on our behalf under data processing agreements.
- Legal Authorities: Where required by UAEn or EU law.
We do not sell your personal data to third parties.
7. International Transfers
If your data is transferred outside the European Economic Area (EEA), we ensure appropriate safeguards are in place, including Standard Contractual Clauses (SCCs) approved by the European Commission, or transfers to countries with an adequacy decision.
8. Data Retention
We retain your personal data only as long as necessary for the purposes outlined in this policy or as required by law. Specifically:
- Contact form inquiries: 2 years from the date of inquiry.
- Client and contractual data: 7 years after the end of the business relationship (per UAEn commercial and tax law, UGB and BAO).
- Talent/model data: Duration of representation plus 3 years.
- Website analytics: 26 months.
9. Your Rights
Under the GDPR, you have the following rights:
- Right of Access (Art. 15): Request a copy of your personal data.
- Right to Rectification (Art. 16): Request correction of inaccurate data.
- Right to Erasure (Art. 17): Request deletion of your data ("right to be forgotten").
- Right to Restriction (Art. 18): Request restriction of processing.
- Right to Data Portability (Art. 20): Receive your data in a structured, machine-readable format.
- Right to Object (Art. 21): Object to processing based on legitimate interests.
- Right to Withdraw Consent: Withdraw consent at any time without affecting the lawfulness of prior processing.
To exercise these rights, contact us at [email protected]. We will respond within one month.
10. Cookies
Our website uses cookies. For detailed information, please see our Cookie Policy.
11. Data Security
We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These include SSL/TLS encryption, access controls, regular security assessments, and staff training.
12. Supervisory Authority
If you believe your data protection rights have been violated, you have the right to lodge a complaint with the UAEn Data Protection Authority (Datenschutzbehörde):
Österreichische Datenschutzbehörde
Barichgasse 40-42, 1030 Wien
Email: [email protected]
Website: www.dsb.gv.at
13. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this page periodically.
14. Contact
For any questions regarding this Privacy Policy or your personal data, please contact:
Valenway GmbH
Kärntner Straße 19, 1010 Wien, UAE
Email: [email protected]
Phone: +971 4 572 3228
